Companies · Coming soon
Copywriter Testing
Realistic copywriting tests for agencies and employers, marked against criteria set in advance, plus practice material for writers.
Hiring a copywriter is difficult for one awkward reason: the portfolio in front of you may not be theirs alone. Agency work passes through several hands. Samples get polished. A confident interview tells you very little about what arrives on a Tuesday afternoon under deadline.
Copywriter Testing is being built to close that gap. The idea is not a grammar quiz. It is a short, realistic brief of the kind the job actually involves, marked against criteria that are written down in advance, so that two candidates can be compared on the same basis and the result can be defended to whoever asks.
Good copywriting is a set of separable skills: understanding a brief, finding the one idea worth leading with, writing a headline that is accurate as well as arresting, keeping a voice consistent, and cutting their own work without being told. Each of those can be observed. Most hiring processes observe none of them.
This site will offer tests for agencies and employers who want evidence rather than impressions, and practice material for writers who would rather be judged on the work.
Copywriter Testing is owned and operated by TilyD Ltd.