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Contented Strategist
The work before the writing: what an organisation should say, to whom, and why. Content audits, structure, and governance that holds up under deadline.
Contented Strategist is about the work that comes before anyone writes a word: deciding what an organisation should say, to whom, in what order, and why anyone should care.
Content strategy is often reduced to a publishing calendar. It is a good deal more than that. It covers what already exists and whether it still earns its keep, who owns each piece and who retires it, what the house voice sounds like and where it is allowed to vary, how information is structured so people can find it, and what happens to all of it when the product changes.
Done properly it saves more money than it costs, because most of the waste in content work comes from producing things nobody needed and keeping things nobody reads.
This site will hold the practical end of that: audits, structures, governance that does not collapse the moment a deadline arrives, and the arguments you need when someone asks why any of it matters.
Contented Strategist is owned and operated by TilyD Ltd.